What Is The Difference Between Social Media And Online Marketing?

What is difference between social media and online marketing

Social media, online marketing, digital marketing, internet marketing – the list could go on. These are all terms we hear when we are trying to develop a marketing plan. Let’s learn to distinguish them a bit and get your business on the right track with digital marketing in 2015 and beyond.

What is Online Marketing?

Internet marketing or online marketing is the big umbrella which includes website development, email marketing, blogging, digital marketing, search engine marketing, pay per click advertising and all the efforts associated within those efforts. Each of these individual components make up most of a companies’ online presence.

What is Social Media Marketing?

Social media marketing is simply marketing your business using social media platforms. This may include the most popular social media sites – Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn and Google+. Social media is a way to keep your customers up to date on the latest trends and buzz around your industry. It is a place to build relationships and brand. Social media marketing can include setting up free accounts on the most popular platforms mentioned above and creating meaningful content on your pages on a regular basis. Most networks also have paid advertising options. These can be helpful to build followers and promote specific events or promotions your business may be running. We recently published a list of why your business needs to be using social media here.

What is Digital Marketing?

Digital marketing is also a component of online marketing but may also include offline tactics such as radio and TV ads. Digital marketing will drive your customers online to your website or social media accounts through online and offline measures. Businesses also use digital marketing when incorporating a pay per click campaign for their business. These may include banner ads on industry related websites or forums, Google AdWords or Bing Ads. A complete digital marketing campaign will usually include the following: search engine marketing, social media promotions and email marketing.

Social media marketing is only one small component of online marketing. Online/Digital marketing is the catch-all term used that incorporates all of the marketing efforts used to promote your business both online and offline. Online marketing is the way of the future and is an essential part of your companies’ marketing plan.

WebScout offers a free 15 minute consultation. Give us a call or email us here to get your digital marketing plan started.

 

WebScout Quick Tip – How to Build an Audience on Social Media

Next up on the FAQ list: How do I build an audience on social media? Here are 5 simple tips for building an audience on social media. Stay tuned for more specific tips for each network in future posts on some of the most popular social media sites including Facebook, Twitter, LinkedIn, Pinterest & Instagram. Let us know your own best practices and tips in the comments.

  • Communicate often and regularly.

Be sure to answer questions in a timely manner and acknowledge a fan who takes the time to reshare, comment or like your content. Fans love to be acknowledged by a company and are more likely to engage with your page if they know they are being heard.

  • Don’t be pushy.

Don’t “sell” your business. Instead, share your expertise with your followers so they come back to you time and again for more useful information.

  • Get personal.

Share information about your industry 70% of the time and something more personal 30% of the time. People need to see the “human” aspect of your business and they love “behind the scenes” details.

  • Stay consistent.

Get focused on sharing content that keeps your readers coming back for more. We all know it is tempting to post those funny cat memes, but too many of those will cause your fans to “unfollow” you quickly. Your fans are following you for a specific reason – give them what they want and what they expect from you.

  • Know your audience.

We will cover this in more detail soon. Yet, you should have a good idea about who is buying your products and services already. If you haven’t already identified your ideal customer and your not-ideal customer, then get busy learning more about them!

Incorporate these 5 simple tips into your social media playbook and your audience will start to grow on its own.

WebScout offers a free 15-20 minute phone consultation for anyone starting a new marketing project. Contact Us today.

WebScout Quick Tip – 5 Easy Steps to Build Brand Awareness

According to Wikipedia, brand awareness is “the extent to which a brand is recognized by potential customers and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the early months or years of a product’s introduction”.

This leads us to one of the most asked questions we receive from potential clients. How do I create brand awareness? Brand awareness is an ongoing effort that every business should work on over time. We have a few tips to get you started using social media to help build brand awareness.

1.  People follow your brand to learn more about you.

Share content about: company culture, company news, employees, products and/or services. Customers want to see the faces behind your business. We love this post from ecomdash because it gives the customer a glimpse into the office.

5 steps to build brand awareness

 

 

 

 

 

 

 

 

2. Incorporate a “Fun Fact Friday” “Tell Us Tuesday” “Throwback Thursday (#tbt)”, “Wisdom Wednesday.”

You get the idea – anything catchy that you do each week that will keep your fans anticipating something specific from you on a given day. Make your content consistent, regular and relevant and your fans will start to look for your posts on those specific theme days.

3. Promote content that shares your expertise.

This will tie-in to another blog post about building relationships, but is also a building block of brand awareness. Find the people who are talking about the subjects that you want to be engaged with and share their content that is already getting attention. Not only share it, but comment on it and ask your audience questions about it. This will start a relationship with the influencers in your business community and over time hopefully they will reciprocate and share your content as well, thus building brand awareness.

4. Ask your audience questions.

This is a great way to start engaging your audience and learn what is most important to them at any given time. Share industry news and ask your audience their opinions about news in the industry. For example: You are a local retail business who is looking to open a new location. Ask your customers where they would like to see you expand. Ask your customers how they feel about retail companies being open on Thanksgiving Day; ask about new brands they would like you to carry, etc.

 
5. Feature an employee of the month.

Not only will fans like celebrating your employees, your employees will share their accomplishments with their own social networks and as a by-product begin to spread the word about your brand. Post an employee picture, tell a little story about the person (where they went to school, what they like to do for fun, where they grew up, etc.). If your company is growing and you’ve brought on a new employee – let your audience know about it – they love to see your company grow!

 

Use these tips to get started and work on them a little each week. Be sure you are consistently publishing new content to your social networks. This will keep your company top-of-mind with your audience and allow them to build a deeper connection with your brand.
WebScout offers a free 15-20 minute phone consultation for anyone starting a new marketing project. Contact Us today.