WebScout Quick Tip – How to Build an Audience on Social Media

Next up on the FAQ list: How do I build an audience on social media? Here are 5 simple tips for building an audience on social media. Stay tuned for more specific tips for each network in future posts on some of the most popular social media sites including Facebook, Twitter, LinkedIn, Pinterest & Instagram. Let us know your own best practices and tips in the comments.

  • Communicate often and regularly.

Be sure to answer questions in a timely manner and acknowledge a fan who takes the time to reshare, comment or like your content. Fans love to be acknowledged by a company and are more likely to engage with your page if they know they are being heard.

  • Don’t be pushy.

Don’t “sell” your business. Instead, share your expertise with your followers so they come back to you time and again for more useful information.

  • Get personal.

Share information about your industry 70% of the time and something more personal 30% of the time. People need to see the “human” aspect of your business and they love “behind the scenes” details.

  • Stay consistent.

Get focused on sharing content that keeps your readers coming back for more. We all know it is tempting to post those funny cat memes, but too many of those will cause your fans to “unfollow” you quickly. Your fans are following you for a specific reason – give them what they want and what they expect from you.

  • Know your audience.

We will cover this in more detail soon. Yet, you should have a good idea about who is buying your products and services already. If you haven’t already identified your ideal customer and your not-ideal customer, then get busy learning more about them!

Incorporate these 5 simple tips into your social media playbook and your audience will start to grow on its own.

WebScout offers a free 15-20 minute phone consultation for anyone starting a new marketing project. Contact Us today.

How to Segment Your Target Market

Hey folks! Today we’re continuing our overview of online marketing. In our last post, we talked about creating a target market. Today we’d like to introduce you to one of the next steps, called segmenting.

The What

Segmenting is a natural extension of defining your target market. Segmenting means taking a closer look at your ideal client base and dividing it into groups based on a series of common denominators like age, gender, preferences, buying habits, location—and just about anything else you can think of that’s relevant. Once these groups are separated, you can organize and prioritize them.

Organizing your Segments

Once you’ve determined your segments, you can decide what unique value proposition will work best for each group. A unique value proposition, or UVP, is the“message” that defines your ability to answer the specific needs of a segment.  It may define your product or service, but more imporatantly; it explains why your company is uniquely ideal for a specific segment within a target market, based on the needs, wants and habits of that segment. You’ll use this message to help build your advertising messages, develop sales materials, brand yourself, determine what products and services to offer to whom and refine your marketing tactics.

You can also arrange your segments into a hierarchy based on profitability, recurring revenue and brand significance. This will help you see clearly and focus your marketing resources in the best possible way, as well as what’s working for you and what isn’t.

You can capitalize on what is already working for you (and what’s in demand) by determining why your more profitable and larger segments are buying from you, tracking their behavior and refining your products and services to “match” those specific clienteles even further.

If you track the effectiveness of your marketing efforts, you can determine where your marketing dollars are best spent (in what segments and with what message). You can also determine which of your marketing efforts you need to refine more, and which you need to consider dropping altogether. This information is invaluable, as it will inevitably drive the scope and focus of your entire business, and can make the difference between being marginally profitable and highly successful.

Is Your Target Market Small Enough to Go BIG?

In our last post, we discussed how to set your business apart from your competitors. In this post, we’ll be moving along to our next recommended step in your online marketing plan—determining and segmenting your ideal client base, or target market.

online market planning

well...not in the face!

The What

Determining your target market means narrowing down your potential customers from the population at large to a small segment that is ideally suited for your product or service. Determining your ideal client base can be an outgrowth of determining your differentiators. Basically, once you’ve carved out your niche, you can figure out exactly who your buyers are. So, who out there is tailor-made for your product or service? Who do you want to work with? What kinds of people are most likely to buy from you? Continue reading