WebScout Quick Tip – How to Build an Audience on Social Media

Next up on the FAQ list: How do I build an audience on social media? Here are 5 simple tips for building an audience on social media. Stay tuned for more specific tips for each network in future posts on some of the most popular social media sites including Facebook, Twitter, LinkedIn, Pinterest & Instagram. Let us know your own best practices and tips in the comments.

  • Communicate often and regularly.

Be sure to answer questions in a timely manner and acknowledge a fan who takes the time to reshare, comment or like your content. Fans love to be acknowledged by a company and are more likely to engage with your page if they know they are being heard.

  • Don’t be pushy.

Don’t “sell” your business. Instead, share your expertise with your followers so they come back to you time and again for more useful information.

  • Get personal.

Share information about your industry 70% of the time and something more personal 30% of the time. People need to see the “human” aspect of your business and they love “behind the scenes” details.

  • Stay consistent.

Get focused on sharing content that keeps your readers coming back for more. We all know it is tempting to post those funny cat memes, but too many of those will cause your fans to “unfollow” you quickly. Your fans are following you for a specific reason – give them what they want and what they expect from you.

  • Know your audience.

We will cover this in more detail soon. Yet, you should have a good idea about who is buying your products and services already. If you haven’t already identified your ideal customer and your not-ideal customer, then get busy learning more about them!

Incorporate these 5 simple tips into your social media playbook and your audience will start to grow on its own.

WebScout offers a free 15-20 minute phone consultation for anyone starting a new marketing project. Contact Us today.