According to Wikipedia, brand awareness is “the extent to which a brand is recognized by potential customers and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the early months or years of a product’s introduction”.
This leads us to one of the most asked questions we receive from potential clients. How do I create brand awareness? Brand awareness is an ongoing effort that every business should work on over time. We have a few tips to get you started using social media to help build brand awareness.
1. People follow your brand to learn more about you.
Share content about: company culture, company news, employees, products and/or services. Customers want to see the faces behind your business. We love this post from ecomdash because it gives the customer a glimpse into the office.
2. Incorporate a “Fun Fact Friday” “Tell Us Tuesday” “Throwback Thursday (#tbt)”, “Wisdom Wednesday.”
You get the idea – anything catchy that you do each week that will keep your fans anticipating something specific from you on a given day. Make your content consistent, regular and relevant and your fans will start to look for your posts on those specific theme days.
3. Promote content that shares your expertise.
This will tie-in to another blog post about building relationships, but is also a building block of brand awareness. Find the people who are talking about the subjects that you want to be engaged with and share their content that is already getting attention. Not only share it, but comment on it and ask your audience questions about it. This will start a relationship with the influencers in your business community and over time hopefully they will reciprocate and share your content as well, thus building brand awareness.
4. Ask your audience questions.
This is a great way to start engaging your audience and learn what is most important to them at any given time. Share industry news and ask your audience their opinions about news in the industry. For example: You are a local retail business who is looking to open a new location. Ask your customers where they would like to see you expand. Ask your customers how they feel about retail companies being open on Thanksgiving Day; ask about new brands they would like you to carry, etc.
5. Feature an employee of the month.
Not only will fans like celebrating your employees, your employees will share their accomplishments with their own social networks and as a by-product begin to spread the word about your brand. Post an employee picture, tell a little story about the person (where they went to school, what they like to do for fun, where they grew up, etc.). If your company is growing and you’ve brought on a new employee – let your audience know about it – they love to see your company grow!
Use these tips to get started and work on them a little each week. Be sure you are consistently publishing new content to your social networks. This will keep your company top-of-mind with your audience and allow them to build a deeper connection with your brand.
WebScout offers a free 15-20 minute phone consultation for anyone starting a new marketing project. Contact Us today.