WebScout Quick Tip – How to Build an Audience on Social Media

Next up on the FAQ list: How do I build an audience on social media? Here are 5 simple tips for building an audience on social media. Stay tuned for more specific tips for each network in future posts on some of the most popular social media sites including Facebook, Twitter, LinkedIn, Pinterest & Instagram. Let us know your own best practices and tips in the comments.

  • Communicate often and regularly.

Be sure to answer questions in a timely manner and acknowledge a fan who takes the time to reshare, comment or like your content. Fans love to be acknowledged by a company and are more likely to engage with your page if they know they are being heard.

  • Don’t be pushy.

Don’t “sell” your business. Instead, share your expertise with your followers so they come back to you time and again for more useful information.

  • Get personal.

Share information about your industry 70% of the time and something more personal 30% of the time. People need to see the “human” aspect of your business and they love “behind the scenes” details.

  • Stay consistent.

Get focused on sharing content that keeps your readers coming back for more. We all know it is tempting to post those funny cat memes, but too many of those will cause your fans to “unfollow” you quickly. Your fans are following you for a specific reason – give them what they want and what they expect from you.

  • Know your audience.

We will cover this in more detail soon. Yet, you should have a good idea about who is buying your products and services already. If you haven’t already identified your ideal customer and your not-ideal customer, then get busy learning more about them!

Incorporate these 5 simple tips into your social media playbook and your audience will start to grow on its own.

WebScout offers a free 15-20 minute phone consultation for anyone starting a new marketing project. Contact Us today.

WebScout Quick Tip – How to Write an Introductory Email that Gets Results

We have put together 5 easy steps to help you write those “cold call” emails you have been putting off.

1. Think!
Spend 5-15 minutes thinking about the exact reason you are emailing the prospect. Think in terms of UVP (Unique Value Proposition) that you can offer; the most relevant information you can share. Why are you contacting them now – is it timely?

2. Determine The One Main Goal.
Determine just one main goal (CTA or “Call to Action) for this email. Asking for more than one thing can sometimes produce zero results. Know what you want – be purposeful.

3. Craft a Standout Opening Sentence.
Separate your opening sentence from the body of the email so it stands out visually. Always start with something about the prospect, never “My name is”…
Has something specific triggered this communication today? Examples: I noticed you…, [Mutual credible connection] mentioned you…, Saw that we both…, I noticed your work in …, Congratulations for…

4. Make Body Copy Reflect your UVP (Unique Value Proposition) 
Share your segment-specific UVP (avoid generic UVP’s) to give them a reason to care that you are contacting them. Keep this portion short. Use bullet points, links and make important phrases bold. Examples: Wouldn’t it be nice if…, Is ________important for you or a priority right now? Do you have unanswered questions about ______?

5. Signature
Use a plain black common font, simple contact information, website name and link. If appropriate, include one profile link of choice (LinkedIn, Facebook, Google+, etc). A salutation can create personality, additional interest, additional connection or an emotional connection. Examples: Cha-Ching! (specific to ebay sellers). We found this great list on Forbes.

Follow these tips for writing emails in the digital marketing world and start to see your inbox fill up with responses! And remember: for great email communications, you want to:

• have a good, clear and interesting subject line
• get to the point right away – what’s in it for them?
• call out important items
• short paragraphs and/or bullet points
• ask them to do something – what exactly do you want them to do?

WebScout offers a free 15-20 minute phone consultation for anyone starting a new marketing project. Contact Us today.


How to Differentiate Your Brand and Beat Your Competition

Online Marketing Brand Differentiation

Use this example graph to help you discover your true differentiators.

You’ve worked hard. You’ve built up your business on a dream and some good old-fashioned elbow grease. You know you’re good at what you do, and have the potential to be really successful.

Unfortunately, it’s not enough to know you’re awesome. Other people have to know you’re awesome, too. And the only way for that to happen is for you to get the word out. In today’s world, that means a successful online marketing plan. And this is where a lot of intelligent, talented business owners get tripped up. For the uninitiated, online marketing can be a daunting and confusing process.

With that in mind, we’re dedicating my next few blog posts to taking some of the confusion out of marketing your business online. We’ll walk you through what you need to do, using a prioritized, step-by-step process.

That said, we’ll go ahead and jump right in to one of the most important early steps toward building a successful marketing strategy–differentiation.  Differentiation falls under “branding” folks–it’s all about your brand, who you are, what you do and why you’re different!

So what is differentiation, and why do we believe it should be priority numero uno? Continue reading