You’ve worked hard. You’ve built up your business on a dream and some good old-fashioned elbow grease. You know you’re good at what you do, and have the potential to be really successful.
Unfortunately, it’s not enough to know you’re awesome. Other people have to know you’re awesome, too. And the only way for that to happen is for you to get the word out. In today’s world, that means a successful online marketing plan. And this is where a lot of intelligent, talented business owners get tripped up. For the uninitiated, online marketing can be a daunting and confusing process.
With that in mind, we’re dedicating my next few blog posts to taking some of the confusion out of marketing your business online. We’ll walk you through what you need to do, using a prioritized, step-by-step process.
That said, we’ll go ahead and jump right in to one of the most important early steps toward building a successful marketing strategy–differentiation. Differentiation falls under “branding” folks–it’s all about your brand, who you are, what you do and why you’re different!
So what is differentiation, and why do we believe it should be priority numero uno? Continue reading