In our last post, we discussed how to set your business apart from your competitors. In this post, we’ll be moving along to our next recommended step in your online marketing plan—determining and segmenting your ideal client base, or target market.
Determining your target market means narrowing down your potential customers from the population at large to a small segment that is ideally suited for your product or service. Determining your ideal client base can be an outgrowth of determining your differentiators. Basically, once you’ve carved out your niche, you can figure out exactly who your buyers are. So, who out there is tailor-made for your product or service? Who do you want to work with? What kinds of people are most likely to buy from you? Continue reading