WebScout Quick Tip – How to Write an Introductory Email that Gets Results

We have put together 5 easy steps to help you write those “cold call” emails you have been putting off.

1. Think!
Spend 5-15 minutes thinking about the exact reason you are emailing the prospect. Think in terms of UVP (Unique Value Proposition) that you can offer; the most relevant information you can share. Why are you contacting them now – is it timely?

2. Determine The One Main Goal.
Determine just one main goal (CTA or “Call to Action) for this email. Asking for more than one thing can sometimes produce zero results. Know what you want – be purposeful.

3. Craft a Standout Opening Sentence.
Separate your opening sentence from the body of the email so it stands out visually. Always start with something about the prospect, never “My name is”…
Has something specific triggered this communication today? Examples: I noticed you…, [Mutual credible connection] mentioned you…, Saw that we both…, I noticed your work in …, Congratulations for…

4. Make Body Copy Reflect your UVP (Unique Value Proposition) 
Share your segment-specific UVP (avoid generic UVP’s) to give them a reason to care that you are contacting them. Keep this portion short. Use bullet points, links and make important phrases bold. Examples: Wouldn’t it be nice if…, Is ________important for you or a priority right now? Do you have unanswered questions about ______?

5. Signature
Use a plain black common font, simple contact information, website name and link. If appropriate, include one profile link of choice (LinkedIn, Facebook, Google+, etc). A salutation can create personality, additional interest, additional connection or an emotional connection. Examples: Cha-Ching! (specific to ebay sellers). We found this great list on Forbes.

Follow these tips for writing emails in the digital marketing world and start to see your inbox fill up with responses! And remember: for great email communications, you want to:

• have a good, clear and interesting subject line
• get to the point right away – what’s in it for them?
• call out important items
• short paragraphs and/or bullet points
• ask them to do something – what exactly do you want them to do?

WebScout offers a free 15-20 minute phone consultation for anyone starting a new marketing project. Contact Us today.


Is Your Target Market Small Enough to Go BIG?

In our last post, we discussed how to set your business apart from your competitors. In this post, we’ll be moving along to our next recommended step in your online marketing plan—determining and segmenting your ideal client base, or target market.

online market planning

well...not in the face!

The What

Determining your target market means narrowing down your potential customers from the population at large to a small segment that is ideally suited for your product or service. Determining your ideal client base can be an outgrowth of determining your differentiators. Basically, once you’ve carved out your niche, you can figure out exactly who your buyers are. So, who out there is tailor-made for your product or service? Who do you want to work with? What kinds of people are most likely to buy from you? Continue reading