50 Digital Marketing Terms You Need To Know!

Important Digital Marketing TermsSEO, PPC, UVP?

Does this sound like another language to you? If so, you need our top 50 digital marketing terms glossary. Keep this list handy as you meet with your marketing team and you will never be in the dark again.
Do you have any terms to add to our list? Leave your comments below.


A/B Testing Testing different images, phrases, copy, layout, colors, design, etc. to maximize significant actions desired in online marketing efforts like email marketing, website design, landing page development, conversion optimization, advertising, etc.
Anchor Text A clickable link in text – usually highlighted in a different color.
Backlink A link from anywhere on the Internet back to your website that may contribute to the credibility of your website according to search engine algorithms. This can also work in reverse, where a poor quality backlink can devalue the credibility of your website (in the eyes of the search engines).
Bounce Rate In google analytics – the number of visitors to a given website page that do not progress past the entry page within a certain time period.
Brand Identity Logo.
Branded KWs or Terms Keywords and keyword phrases that include the name of your company.
Content Any digital asset used to develop a website outside of programming – examples would be images, copy, video, drawings, text, etc. Also the non-coded assets used in social media and other digital marketing efforts.
Content Marketing Any development and distribution of content – typically used to post to a blog, social networks, and other article posting and bookmarking websites – the idea is to create ebooks, white papers, infographics, images, videos, audio files, press releases, guest blog posts, events, books, comments, etc.to attract leads from the Internet to your own website or other owned digital properties. This content can and should be ‘the best answer’ to all your customers questions as they shop, research and search the Internet for solutions to their needs.
Conversion Conversion rate – usually the rate at which website visitors become buyers – it can be any conversion point in the sales process though.
Copy Text or written creative work – like articles, titles, blog posts, text on a website – can also be interchanged with ‘content.’
Creative When used as a noun, it refers to either the creative product or the creative person involved in producing the creative (the artist).
Crowdsourcing Using the talents, skills & influence of others, usually through social media platforms.
CTA Call-to-action. Can be calls-to-action as well – CTAs.
Differentiators What makes your company different from your competitors?
DIY Do-it-yourself efforts.
GP% Gross profit percentage.
Horizontal A set of diverse entities grouped according to a common need for selected goods and services. In contrast, a vertical market is a chain of goods and services providers within a single industry or government sector. Horizontal markets spread across multiple industries; yet have a common need for a given product or service.
Hummingbird A named Google algorithm update that better understands peripheral keywords, languages, and search habits – it has helped to evolve the way we approach keyword research and keyword-related SEO efforts.
Inclusive Design Website design that specifically considers any and all possible viewers – sometimes considered “accessible” design – in light of accessibility standards.
Intra-linking A link from one page of your website to another page – usually to discover “more information” about a particular keyword.
KW Keyword phrase also KWs as keyword phrases
Net Revenue minus expenses.
Non-Branded KWs or Terms Keywords and keyword phrases that do not include the name of your company.
Off-Site Any marketing efforts occurring somewhere else – not on or within your website – will occur on other websites (off your website).
On-Site Any marketing efforts happening on or within a website – usually used for on-site SEO.
Organic A type of search marketing – natural search marketing efforts – not paid display or pay-per-click search advertising.
Panda A named Google Algorithm update that is a search filter which is meant to stop sites with poor quality content from working their way into Google’s top search results.
Paid Usually refers to paid search marketing and advertising activities (like Google AdWords) – can also refer to paying customers or paid users. Pay-per-click.
Penguin A named Google algorithm update that targets sites deemed to be spammy, especially those found in violation of Google’s guidelines about linking.
PPC Pay per click advertising.
ppt Power point presentation or document type.
PR and PR0-10 PR is “public relations” efforts and activities. PR with a number from 0 to 10 after it (like PR5) refers to Google’s credibility measurement tool for websites (which as of the end of 2015 has not been updated in at least 2 years and has become less relevant). PR0 does not have any credibility built up yet and PR10 is a top website like Google, Facebook or YouTube. Most small business sites have a PR1-4. A PR3-5 is a very good quality site. A PR6+ is very hard to obtain for a small business website.
Project Increase revenue, decrease costs or improve relationships.
Prospects Likely customers or buyers who fall into at least one segment of your target market.
Responsive Usually referring to responsive design – where a website is designed and developed to respond to the user device type – whether a desktop, mobile, tablet, phone, etc.
Revenue Top line revenue brought into the company – not net.
Search Search engine marketing efforts.
Segments Target market segmentation – breaking down the buyer type into the smallest possible group of potential buyers or prospects.
SEM Search engine marketing – includes both paid and unpaid search marketing efforts.
SEO Search engine optimization – also refers to organic or natural search marketing efforts and specifically refers to those experts who perform SEO (example: “we’ll get an SEO to review this”).
SERP Search engine results page.
Signup Usually when a website visitor takes a significant action to signup for a newsletter, free trial, free download, etc.
Site Website (usually) – sometimes refers to an actual physical place.
Social Social media marketing efforts.
ROI Return on investment.
Target Market The group of people most likely to buy your product or service – this target market can be broken down further into segments.
Traffic The number of people who visit your website in any given time period.
Uniques Refers to website visitors who are both new (not returning visitors) and unique.
UVP Unique value proposition.
Verticals Target market segmentation by industry type (example: healthcare, arts, culture, history).