Coaching

KNOW WHAT TO DO

WHEN, WHERE, & HOW.

“We nearly tripled billable hours in less than 4 months.”
– Advertising Agency COO Scott Smith

Imagine you could hire your very own digital marketing director. It would make an immediate impact on your company’s long-term growth trajectory, right? A digital marketing coach could provide the same impact with much less risk and investment.
01. On-Demand

Talk through marketing dilemmas, issues or goals as they come up. Schedule a Coaching Session only when you need one.

02. Expert Answers

Benefit from 20+ years experience in digital marketing direction, tactics, strategy, consulting, training, mentoring, project management, operations and more.

03. Easy, Fast, Affordable

Don’t waste time and money doing the wrong things ineffectively, inefficiently or disjointly. A coach will help you bypass those growing pains and move straight into expert execution.

Book A Coaching Session Now
Coaching Options

Digital Marketing

PLANS.

Done for You.

$2,500ea

Done with You.

$5,000ea

Need More? Greater Complexity, Risk, etc…
Free 15-20 min Strategy Consult to Determine Fit & Pricing Options

Free Consult

Q&A Forum

Join The Whiteboard — It’s Free!

Reach Your Goals Faster With On-Demand Marketing Experts.

What do I get for FREE?
  • One Free Whiteboard Expert Answer

  • Access to Vetted Digital Marketing Specialists

  • Digital Marketing Wiki

  • Browse Digital Marketing Q&A

  • Access to Pro Digital Marketing Resources

  • Checklists, Guides & Marketing Plans

Join The Whiteboard
What do I get for $97/mo?
  • Unlimited Q&A with The Whiteboard Experts

  • Full Access to all Resources

  • View & Search Experts by Scores, Reviews & Ratings

  • Access to Short-list Tools & Ai Apps in Beta

  • Vote for Best Answers & Best Experts

  • Plus all the Free Stuff too

Subscribe

In this fast-changing environment, you can’t just read a book, take a course or go to an industry event here and there. As soon as the information is presented, it could be outdated moments later. Know this and take smart steps to ensure your success.

  • Give your team a digital marketing expert when they need one!

  • Don’t waste time endlessly sifting through misinformation online.

  • Stop wasting money doing the wrong things.

*Currently The Whiteboard is in development – all resources, including unlimited Q&A are done via email for a limited time. The Whiteboard will have full forum Q&A, wiki functionality and resource library very soon. The Whiteboard will start as an unlimited monthly subscription but may move to a Pay-Per-Answer model in the future.

Options

PICK YOUR POISON.

On-Demand Coaching, Digital Marketing Plans and A Plethora of Specialized Marketing Experts to help you Grow Your Business.

The Whiteboard Q&A Forum

  • Ask the Experts & DIY Resources
  • Claim Your FREE Answer Right Now!

Digital Marketing Coach

  • Digital Marketing Coaching
  • Expert Direction, Training & Mentoring

Digital Marketing Plans

  • Digital Marketing Plans
  • Strategic, Creative & Tactical Planning

Apply For An R&D Project Grant. Psst, there are serious discounts available.

Skills

KNOWLEDGE & EXPERTISE.

“Laura has deep expertise in the internet marketing space, and can provide a wide range of customized growth strategies from startups to enterprise. She has strong product instincts and a keen eye for user empathy. I highly recommend Laura as a trusted advisor and a marketing expert to e-tailers.”
– Marketing Software Startup

Marketing Strategy
Knowing How, What and Why People Buy
Human Behavior and Customer Insight
Search Engine Optimization (SEO) is fully weaved into all areas of expertise
Differentiation and Unique Value Messaging (UVP)
Positioning and Competitive Analysis
Targeting, Segmenting and Audience
Ability to Simplify the Complex
Measurement, ROI, Data, Trends & Predictive Analyses
Obsessively Customer Experience Driven
Bridge Gaps & Repair Divides between Marketing and Sales

B2B Focused Companies
SMB Target Market
Marketing and Advertising Agencies
Complex Solutions Providers
Software as a Service (SaaS)
Technology & Product Development
Highly Creative Products or Services
Ecommerce and Multichannel E-retailers
Consultants
High-end Products and Services
Complex Brand, Audience or other complex requirements

Strategy
Planning
Measurement
Direction
Integration
Marketing Operations
Training
Research
Vision
Message
ID Talent
Technology
Project Management
Reporting
Analysis
Process
Agile Marketing
ROI Analysis
Creative Direction
-photography
-video
-graphic design
-illustration
-copywriting

SEM/SEO Organic
Social
Website Design
Website Development
Email Marketing
Social Media
Social Selling
Content Marketing
Influence Marketing
Lead Generation
UX And CX Design
Website Development
App Development
Conversion Optimization (CRO)
SEM/PPC Search Advertising
Other Paid Advertising
Public Relations
Sales
Google Analytics
SMS/Text Marketing
Customer Service

Laura spent the last twenty years honing her natural creative talents as a marketer while building dozens of successful startups and helping hundreds of SMBs grow profits. She started in sales for a digital marketing and advertising company in 1999, was recruited into technology consulting in 2006, then moved further into the strategic side of marketing just as her technology background distinctively positioned her for the digital age. She has been an online marketing consultant, data scientist and marketing engineer with WebScout since 2010.

Approach

RESULTS.

“From zero to $10k/mo in less than six months.”
– Ecommerce Company

Let’s Talk
1. Your Goals, Key Objectives, Measurement and KPIs Defined
2. Evaluate Current Situation
3. Process, Systems & Technology
4. Strategic & Tactical Planning, Prioritized
5. Tactical Execution & Project Management
6. Measurement & Analysis
7. Automation & Optimization of Repeatable Processes
8. Ongoing Reporting & Next Steps

Contact

LET’S TALK.

Partners, outsourcing inquiries and solicitations please email us directly.