Social media, online marketing, digital marketing, internet marketing – the list could go on. These are all terms we hear when we are trying to develop a marketing plan. Let’s learn to distinguish them a bit and get your business on the right track with digital marketing in 2015 and beyond.
What is Online Marketing?
Internet marketing or online marketing is the big umbrella which includes website development, email marketing, blogging, digital marketing, search engine marketing, pay per click advertising and all the efforts associated within those efforts. Each of these individual components make up most of a companies’ online presence.
What is Social Media Marketing?
Social media marketing is simply marketing your business using social media platforms. This may include the most popular social media sites – Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn and Google+. Social media is a way to keep your customers up to date on the latest trends and buzz around your industry. It is a place to build relationships and brand. Social media marketing can include setting up free accounts on the most popular platforms mentioned above and creating meaningful content on your pages on a regular basis. Most networks also have paid advertising options. These can be helpful to build followers and promote specific events or promotions your business may be running. We recently published a list of why your business needs to be using social media here.
What is Digital Marketing?
Digital marketing is also a component of online marketing but may also include offline tactics such as radio and TV ads. Digital marketing will drive your customers online to your website or social media accounts through online and offline measures. Businesses also use digital marketing when incorporating a pay per click campaign for their business. These may include banner ads on industry related websites or forums, Google AdWords or Bing Ads. A complete digital marketing campaign will usually include the following: search engine marketing, social media promotions and email marketing.
Social media marketing is only one small component of online marketing. Online/Digital marketing is the catch-all term used that incorporates all of the marketing efforts used to promote your business both online and offline. Online marketing is the way of the future and is an essential part of your companies’ marketing plan.
WebScout offers a free 15 minute consultation. Give us a call or email us here to get your digital marketing plan started.