We Measure Results

WebScout® is not like most marketing firms.  We measure results against your actual business goals.  We know you don’t care how many visitors your website gets, how many impressions your ad produced or how many friends you have on Facebook.  We know that your sales numbers and profit margins are the only way to really measure results.  This is how we measure our own success…by measuring yours.

New Business Leads Per Month


A small sales leadership & training company wanted to make sure its modest website showed up in a Google search when a potential new client went online to research.  In Charlotte, we have a couple of world-class sales training companies, with massive websites and marketing budgets, headquartered right here.  The competition for this space was pretty fierce.  With a small monthly investment in SEO and a little creativity, this local company’s website had surpassed the monster competition (local, national and global) and was receiving new local client inquiries within a 4-5 month time frame.


New Business Calls Per MonthThe sewer & septic industry has some normal slow-down times each and every year.  A local company wanted to make sure they would not succumb to the down economy and typical slow-down-layoffs during the coming summer months.  They connected with WebScout® in the beginning of 2010, we prepared and executed an online marketing plan to help them push through the summer and grow their business.  The online marketing, plus the excellent reputation this small company has built doing good work each day has kept business steady and growing for over a year and a half now.  This company is still a client today and we continue to work together on small projects as their business grows.  WebScout® provided a new website, social media training and consultation, search engine optimization and we are now working on a new brand identity (logo) to grow with them for the next 50 or so years.

Monthly Website Visits


The limo business has a lot of online competition as folks search for whom to hire while making their special plans for weddings, parties, events, etc.  A start-up limo company had just invested in a new website and website marketing with a local web company.  The owner was referred to WebScout® for advice after she noticed her website traffic going down instead of increasing after paying for SEO each month.  Her website was nowhere to be found in the search engines, she was having trouble controlling her own website information and she was missing out on a lot of potential business with prom season right around the corner.  After consulting with WebScout®, she decided she wanted more control over her own website and wanted to work on optimizing it (with a qualified and vetted expert) to improve her potential for new business via the Internet.  We set her up with an affordable website and began a modest SEO campaign.  Within a couple of months, she was so busy she couldn’t even meet to go over her monthly reporting.  Her business has grown and she was very pleased with her positioning amidst the competition and especially the new inquiries coming in from her website.

Compounding Effect of Website Marketing Efforts